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The true success story of smallers' collaboration

​In the state of Kerala, under the guidance of BIGrowtec, a group of 250 small restaurant owners from across Kerala- most of whom were struggling to make a profit before- decided to take a bold step toward success. They realized that in this competitive world, individuals alone cannot do much. They realized unity and collaborative way was their strength and decided to collaborate in the areas of purchasing, logistics, marketing, and branding. This alliance was a game-changer in the local restaurant industry.


It’s indeed a fact that some restaurants had previously attempted to form such a group on their own, but their efforts were unsuccessful due to a lack of mutual understanding and coordination. Now, the system is managed by a third-party expert team known as BIGrowtec, which specializes in this field.

BIGrowtec implemented and coordinated a cooperative bulk purchasing system for this group, which allowed them to negotiate better prices with suppliers due to their combined purchasing power. This resulted in a significant cost reduction of 20-25% in their purchasing expenses.

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In terms of logistics, they shared transportation resources, which not only reduced costs but also minimized their carbon footprint. Their marketing and branding efforts were pooled together under the unified brand, which quickly gained popularity due to its unique concept and the quality of food offered by its member restaurants.

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The results were astounding. Sales, revenue, and profit increased by 50-100 percent to each. The ease of doing business improved significantly as the owners could focus more on their culinary skills and customer service rather than worrying about operational challenges.

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This group became a well-known brand, synonymous with quality food and excellent service. The best part was that all these benefits were achieved without incurring high costs. The restaurant owners were overjoyed with the success of their collaborative effort and thankful to the BIGrowtec team. Many of them plan to expand their business and start other branches with BIGrowtec's support.

Their story is a testament to the power of collaboration and innovative thinking in the face of challenges. It serves as an inspiration for other small and medium enterprises to explore similar collaborative strategies for growth and success. Of course, the BIGrowtec team helps even small remote businesses, businesses like restaurants, groceries, IT firms, other retailers etc to succeed in this way.

All Hands In

Whether an MSME or an Institute, do you know how wonderfully we can help you?

We know MSMEs and individual institutes have only limited budgets, it is a fact. So, to overcome these limitations wise collaboration is the strategy. So, we help client businesses, whether enterprises or institutes, to make peer group business alliances, co-operations, and collaborations, i.e., for pooling and sharing resources and facilities, in all possible fields, for example, 1000 manufacturers make alliances and cooperate in the purchase, sales, marketing, logistic, exporting, etc, so, to reduce efforts and save costs, or 100 colleges collaborate and share/pool resources, so, to reduce costs and efforts and improve efficiency, competitivity, brand image, and value position. 

The synergy is the big benefit of successful alliances

Today, whether the business is manufacturing, service, or trading, the business alliances or collaboration of small businesses,  in all possible fields, mainly, purchase, sale, marketing, logistics, and export is the non-expensive shortcut to cost reduction, diversification, more sales, and ultimately growth. 

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Business Alliances

In a well-coordinated business alliance,

less effort creates the greatest results,

because the synergy works like in 100+200=700.

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Strategic business alliances or co-operatives of small enterprises in purchase, sale, marketing, logistics, and export fields help participants to reduce costs, scale up the business, build innovative solutions for their customers, enter new markets, and share valuable expertise and resources- the results are increased efficiency, more sale, and more revenue; and reduce purchase cost and marketing expenses- ultimately competitiveness and growth. 
 

We have been managing the following alliances
1- Bulk purchase co-operative
2- Marketing alliance
3- Retailers' purchase, sale & brand co-operative 
4- Import-export alliance
5- Restaurants' co-op

 

The beneficiaries are

  • small and individual retail stores,

  • individual wholesalers and distributors,

  • small hotels & restaurants,

  • tourist homes & lodges,

  • small manufacturing enterprises,

  • education & training institutes,  

  • service enterprises,

  • small logistic enterprises, etc

 

The main benefits to participants are

1- Able to purchase at the bulk order price.

So, lowest purchase cost is the main attraction. So, able to impress customers by offering quality products at the best prices
2- Extension and diversification of the market. Able to enter new territories and multi-channel markets.  
3- Reduced advertising, promotion, logistic, and marketing cost to one tenth 
5- Non-expensive way for branding, popularity and community recognition, and brand image
6- The shortest way to efficiency, more revenue, scale up, more value, and growth. 
7- Increased competitive skills. The only alternative to business sale or merger or close.    
 

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